![]() Next to the University of Arkansas’ Bud Walton Arena, which hosts Walmart’s opening-night concert, U.S. Walmart’s event planners had to get creative with their location for associates’ meals. Next is the heat contingency: Shaded water stations, air-conditioned tents, and about a dozen paramedics are on the expo grounds to help associates who are overcome by the summer sun or who don’t feel well. ![]() First, there’s the rain contingency: A large indoor basketball complex run by the Arkansas Athletes Outreach is nearby and prepared to take in the thousands of associates for a few hours if need be. Once associates remove the headsets, they can wander over to the tricycle races that go around hay bales or watch local bands play popular songs from a concert stage.įor Walmart’s planning team, the biggest concern with the expo is the weather. Nearby is a tent featuring virtual reality stations that provide a 4D experience with motion, mist, and scents included. In the far corner of the expo is a 50-foot tower topped with a zipline that runs diagonally to the ground 250 feet away. And then there’s the Red Bull tent where folks can learn different dances, then refresh themselves with a drink. Haircuts and massages are also available here. “Maybe they become new customers or they tell the customers who come into their store about it.”ĭown another row is the spa tent, where health- and beauty-product suppliers apply their wares on willing participants. “We want the associates to try our product if they have not before,” said one Johnsonville rep. Just a few steps away is a tractor-trailer with its side cut away to reveal an entire row of gas and charcoal grills that are sizzling and smoking. A stroll down one avenue finds a half-size basketball court set up for people to try their hand at long jump shots to win sports apparel even if they don’t make a shot, they still walk away with a shirt emblazoned with a logo from AND1, the athletic-wear company hosting the attraction.
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